Elk Grove Village to Renew Makers Wanted Bahamas Bowl Sponsorship for 2019
Elk Grove Village is proud to announce that we will once again be the title sponsor for the Makers Wanted Bahamas Bowl to be played in Nassau, Bahamas in December 2019.
The Elk Grove Village Board voted to renew the sponsorship contract with ESPN for an additional year at their meeting on February 26, 2019. The option to renew the contract with ESPN for an additional year at the same cost of $300,000 was provided for in the 2018 sponsorship contract.
The marketing valuation of the 2018 Makers Wanted Bahamas Bowl Sponsorship showed an incredible 40:1 return on investment from the sponsorship, ten times the 4:1 standard that is considered a “good return” by the marketing industry.
“After the incredible return we saw from the 2018 sponsorship, it was an easy decision to renew the contract,” said Mayor Craig Johnson, “The 2019 Makers Wanted Bahamas Bowl will continue to build the Village’s national and international reputation as a destination for business.”
In 2018, Elk Grove Village, using its business slogan – Makers Wanted, was the first non-tourist municipality ever to sponsor a college bowl game. News of the unique and innovative sponsorship appeared on radio, television, newspapers and blogs with local, national, and international audiences. This coverage brought the Elk Grove Village name to people across the nation and beyond.
“We have no preconceived beliefs and make no claims that we're going to get the same amount of coverage we did last year,” said Mayor Craig Johnson, “Hopefully it continues to keep our name out there. We're going to try to continue to build Elk Grove as a brand name in the eyes of the business world.”
The Makers Wanted tagline serves as a call-to-action for Elk Grove Village’s thriving community and the thousands of businesses that are based here. Marketing and branding efforts are an important part of how Elk Grove Village distinguishes itself from other communities to attract new businesses and redevelopment in order to keep our community modern and strong.
The Elk Grove Business Park generates 80% of Village revenues and the success of our business community is the reason Elk Grove Village is able to maintain such a low cost-of-living for residents compared to similar communities in the area.