Elk Grove Village Presents Results from 2018 Makers Wanted Bahamas Bowl
Mayor Craig B. Johnson presented the marketing results from 2018 Makers Wanted Bahamas Bowl Sponsorship at the Elk Grove Village Board Meeting on Tuesday, February 12. The marketing valuation showed an incredible 40:1 return on investment from the sponsorship, ten times the 4:1 standard that is considered a “good return” by the marketing industry.
“This sponsorship has been more successful than we could have imagined.” said Mayor Craig Johnson, “I’m impressed with the results, but not surprised based on the incredible exposure for our community that began in July and continues to this day.”
Google search data for “Makers Wanted” and visits to the Village’s MakersWanted.Org website showed a strong impact that has continued to rise starting from the announcement of the sponsorship and continuing to this day, long after the bowl game season concluded. News of the Elk Grove Village Business Park sponsoring the Makers Wanted Bahamas Bowl has appeared on radio, television, newspapers and blogs with local, national, and international audiences. This coverage has brought the Elk Grove Village name to people across the nation and beyond.
“The sponsorship of the Makers Wanted Bahamas Bowl has strengthened the Village’s reputation for innovation and commitment to supporting and growing our business community.” said Mayor Craig Johnson.
Marketing and branding efforts are an important part of how Elk Grove Village distinguishes itself from other communities to attract new businesses and redevelopment in order to keep our community modern and strong. The Elk Grove Business park generates 80% of the Village’s revenues and the success of our business community is the reason Elk Grove Village is able to maintain such a low cost-of-living for residents compared to similar communities in the area.
As part of the contract for sponsorship of the 2018 Makers Wanted Bahamas Bowl, Elk Grove Village has the option to sponsor for an additional year at the same cost.